Beetrics vs Culture Amp: the Spanish mid-market alternative

Beetrics and Culture Amp do not solve exactly the same problem, even if they sometimes look like direct competitors. This comparison gets to the point: what each one does, how they differ methodologically, and when it makes sense to choose one, the other or both. No attacks. No empty language.

Summary in one table

What Culture Amp does

Culture Amp is a global Employee Experience platform born in Australia and well established in multinational companies. Its core product is the engagement survey — repeated quarterly or semi-annually — with global benchmarks by sector and adjacent modules for Performance Reviews, Development and Goals. It is a mature tool for organizations that want to operationalize a continuous program for measuring climate and development at international scale.

Its strengths: global benchmarks by industry, an extensive library of survey templates, native integrations with international HRIS (Workday, BambooHR), and a Performance Reviews module.

What Beetrics does

Beetrics is a Spanish people analytics platform that measures the real relationships of collaboration, influence and trust within an organization. From a short, anonymous survey, it returns a network map, risk profiles (informal leaders, knowledge keepers, hidden talent, bottlenecks) and an individual retention plan per key profile. The product is delivered within 30 days of launch.

Its strengths: detection of key figures the org chart hides, exit impact simulation, focus on the Spanish mid-market, explicit alignment with the AEPD and works councils, and pricing adapted to companies of 200-1500 employees.

The key methodological difference

Culture Amp measures how people feel. Beetrics measures how people work.

Engagement surveys ask each person about their individual experience and aggregate it into scores by team or department. That is valuable information, especially when comparing across periods and benchmarks. But it does not answer three questions that weigh heavily in a people decision:

• Who really holds each team together, regardless of job title?
• What happens if person X leaves tomorrow, in terms of real operational coverage?
• Where does information get stuck when it crosses departments?

Those three answers come from analyzing the collaboration network. Beetrics was built to answer them. Culture Amp does not tackle them by design.

When to choose each one (or both)

Choose Beetrics if

• Your priority is cultural change, retention of key talent or managing critical exits.
• You operate in Spain and need data that holds up before the works council.
• You work in the mid-market (200-1500 employees) and enterprise pricing does not fit.
• You want a project with a closed deliverable in 30 days, not a continuous subscription.

Choose Culture Amp if

• You operate at multinational scale and need globally comparable benchmarks.
• Your priority is a continuous engagement measurement program with a regular cadence.
• You want to integrate Performance Reviews + surveys + development into a single platform.

Use both if

• Your eNPS and engagement scores are already high but your senior turnover stays high.
• You need the continuous flow of Culture Amp and the depth of Beetrics at key moments (reorgs, M&A, cultural transformations).

Want to see how Beetrics fits your sector? We have specific guides for the food industry, hotel chains and technology companies. If you are comparing several platforms, take a look at Beetrics vs Peakon too.

Frequently asked questions